When you combine the horse world with the fashion world in an urban downtown setting, you get Filly in the City. Christine Curtin, the owner of the store, combined her passion for horses and previous work experience to bring Filly and the City to life back in mid December. On a recent trip back to Toronto, I had the opportunity to speak with Christine after she kindly invited me to take a look at the store.
What was once a realtor’s office, has now been transformed into an equestrian fashion and lifestyle boutique. Nestled right in the Yorkville neighbourhood of Toronto, it draws in many fashionistas and customers who may not have even spent a minute in the saddle. As fashion seasons come and go, there always seem to be constant recurring trends and inspirations, and the equestrian world is one of them. Christine points out that many women love the look of a classic tall equestrian boot and the comfort and style of a pair of riding breeches for their everyday wear. Strong attention to detail in the fit, material, functionality and fashion accents are meticulously considered when brands are designing riding apparel. According to Christine, customers truly appreciate the rider apparel because they transition easily into other sports and activities.
Filly in the City is certainly not your average tack store. Just by looking at the window display and being greeted by Lance (the jockey statue outside of the store) it is easy to note that this tack store has curated a unique collection of product like no other. The store aesthetics are white, clean, and modern with a touch of sass peeking through with the pink accent color. Beautifully crafted accessories can be found for the horse in this shop, but there is certainly a stronger focus on the rider. Christine carefully hand selects the product and designers that she carries. Many one of a kind, and custom made goods and apparel can be found here. She features many Canadian designers who create their pieces by hand. The store also has many European brands that can’t be found in any other tack stores around Canada. Filly in the City also offers fashionable dog wear in fun and stylish prints and patterns.
There is no shortage of equine love and business expertise for Christine and her family. Her mom is the owner and operator of Equestrian Factory Outlet, which has more of a focus on traditional horse equipment and rider apparel. Christine proudly owns two horses of her own named Brodie and Howie. Even though Filly in the City takes up a lot of time, energy and devotion, she still ensures that she makes time to train and compete with her horses in the eventing discipline.
Filly in the City is certainly making it’s mark and becoming a new favourite destination for the horse rider and fashion lovers. Christine mentioned that mothers and daughters from as far away as Barrie have made the commute into Toronto to visit the store. I didn’t leave empty handed either. My eyes fell in love with a pair of fashion spur straps by Black Knight Fine Equestrian Luggage and I was eager to try a pair of the fitknix athletic undergarments. If you don’t live close to the store, and want to experience Filly in the City, they will be conveniently offering online shopping.