Don’t Wash Your Denim

Ok that seems pretty extreme. But to put it in a realistic sense, don’t wash your denim that often. I am not making this up.  The CEO, Chip Bergh,at Lev’s  backs me on this one.  He tells everyone to actually not wash denim at all in a recent interview, as he is wearing year old denim that have never seen a washing machine (Watch the video cleip here: ... >
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